Want to Make Money Online? Top 10 most visited web sites.

Though the Internet is made up of tens of millions of web sites, people spend the vast majority of time on just a handful of them. According to comScore, an Internet analytics company, Americans spend most of their time online on Facebook — 10.8% in December 2012. That month, Americans spent another 10% of their Internet time on Google properties, including Google search and YouTube. Based on comScore’s report, “U.S. Digital Future in Focus 2013,” 24/7 Wall St. identified the 10 Web properties where people spend the most time.

Many of the top online sites have managed to significantly increase the time spent on their sites in the past year due to the rise in mobile devices, such as tablets and smartphones. The top 25 digital media properties in December 2012 increased their reach through mobile channels by 29% compared to December 2011. Some increased significantly more than that. ESPN expanded its digital reach by 56% compared to 2011, more than any of the 25 largest online properties except for Pandora.

The growth in mobile engagement has not necessarily been good news for Internet companies. “There is a concern that there is trading dollars for dimes,” Andrew Lipsman, comScore’s vice president of marketing and industry analysis, told 24/7 Wall St. in an interview. Advertising rates on mobile devices are just a fraction of what they are on desktop computers.

Carmela Aquino, a senior marketing manager at comScore, added that while there certainly has been a shift to mobile devices, their usage has often complemented personal computer usage rather than replaced it altogether.

Still, some of the move to mobile has cannibalized surfing the Internet on a PC. To compensate for some of the loss, along with generally trying to boost engagement on all platforms, there has been an increased emphasis on video content at many of these properties, which commands much higher advertising rates.

Sites such as Yahoo! and AOL have made significant investments in video content through Yahoo! Finance’s live programming and The Huffington Post’s HuffPost Live. Lipsman also points out that Google’s Youtube site, which has been streaming videos since 2005, has seen the quality of its user generated content increase significantly. Higher quality and longer form content should improve advertising revenue.

“What the Internet went through in the past decade, mobile will have to go through the next decade,” Lipsman said. “But over time, advertising dollars follow eyeballs.”

There have been other reasons that engagement has risen on many of these properties. Portals, such as Yahoo!, are offering customized content to individual users based on their search history and what their friends have shared on social media. Both Aquino and Lipsman argue such customization makes the sites more attractive to users.

Furthermore, engagement also has risen and likely will continue to do so on sites such as Amazon and eBay due to the growth in online retail. For instance, during the final three months of 2012, eBay sales rose 18% compared to the prior year. At Amazon, those sales rose 35%.

Based on comScore data, 24/7 Wall St. reviewed the 10 Web properties where Americans spend the most time relative to the total amount of time spent on the Internet. We also looked at comScore data on the total number of unique visitors for each of the 25 largest Web properties in December 2012, breaking down the number of visitors by desktop computer and mobile device. In addition, we considered the market share for Internet search engines and social media, also provided by comScore.

10. ESPNESPN
–0.6% of time spent online
–38.7 million desktop visitors
–34.6 million mobile visitors
Based on unique visitors, ESPN is the 23rd largest U.S. digital property and the No. 1 sports-related property. ESPN has made a push into mobile during the past year. Between December 2011 and December 2012, mobile engagement based on unique visitors grew 59%, more than any other of the top 25 Web properties, except for Pandora Media (P). ESPN currently offers 13 different mobile applications, including SportsCenter Feed, to get up-to-the-minute “news, scores, video and audio,” along with the company’s Fantasy Football and Fantasy Baseball apps.

9. Craigslistcaigslist
–0.7% of time online (tied for 7th)
–60 million desktop visitors
–mobile visitors, not applicable
Craigslist says it has more than 50 billion page views monthly. But while people tend to spend a hefty amount of time searching through apartment listings, job openings and personal ads on the site, Craigslist has yet to roll out a mobile application for either smartphones or tablets, leaving third-party Craigslist apps to fill the void. The company only recently released mobile-friendly features, such as a map view and an image-heavy grid view of its offerings.

8. TumblrTumblr
–0.7% of time online (tied for 8th)
–desktop visitors, not available
–mobile visitors, not applicable
Tumblr is not among the 25 largest Web properties in the U.S., but those who go on the site spend a lot of time there. Consuming 5.7% of all time on social media, more time is spent on Tumblr than any other social media property, except Facebook. Lipsman of comScore noted that Tumblr really took off in the past year and continues to grow each month, particularly among those ages 25 and under. He noted that Tumblr’s growth has been more organic, rather than through overt attempts by the company to increase engagement. Notably, the site has become popular for fashion and humor blogging.

7. eBayebay
–0.9% of time online
–77.7 million desktop visitors
–39.5 million mobile visitors
EBay (EBAY) has benefited from the large growth in online retailing. In the fourth quarter of 2012, revenue in the marketplace division — the e-commerce segment of the company — grew 16% compared with the same quarter the prior year. EBay also owns PayPal, an online payment processor. The service generated $1.5 billion in revenue during the fourth quarter of 2012, an increase of 24% compared to the prior year. PayPal processed roughly 700 million payments during the quarter and had 123 million users. Like most of the top digital properties, the use of eBay on mobile devices has grown rapidly. Between December 2011 and December 2012, mobile engagement based on unique visitors grew 23%. The company has been working to get more people to use its service on tablet devices. CEO John Donahoe has publicly said that people are more likely to purchase items on a smartphone or tablet than on a PC.

6. Amazonamazon
–1% of time online
128.2 million desktop visitors
–80.5 million mobile visitors
Similar to eBay, Amazon.com (AMZN) has been a huge beneficiary of the increase in online shopping. During the most recent holiday season, sales conducted by a third-party on the web site were up 40% from the same time in 2011. Amazon also is directly challenging Hulu and Netflix (NFLX) with its Prime Instant Video service. The streaming service has added movies and TV programs to its portfolio in recent months. Amazon recently announced that shows from the E.W. Scripps (SSP) network of channels — such as HGTV, Food Network and Travel Channel — will soon be available through the service. Amazon has made significant inroads in mobile usage as well. More than 80 million people in the U.S. accessed an Amazon site through a mobile device in December 2012, higher than all Web properties except for Google, Facebook and Yahoo!

5. AOLaol
–2.5% of time online
–117.6 million desktop visitors
–62.4 million mobile visitors
AOL (AOL) has transformed itself from a company that was primarily providing dial-up Internet service into a media company. The company’s most popular news web site is The Huffington Post, which it bought in 2011. The Huffington Post, like many news outlets, recently has devoted many of its resources to video programming. The company launched its news streaming service, HuffPost Live, in August 2012. The service was created with the intent to engage users. Features, such as the “join this segment,” let viewers speak their mind via webcam.

4. Microsoftmicrosoft
–4.9% of time online
–170.9 million desktop visitors
–55.2 million mobile visitors
Microsoft’s (MSFT) sites, including MSN, Hotmail and Bing, had more unique visitors in December 2012 than any other web property except for Google and Yahoo! Bing, the second-most popular search engine behind Google, has seen its share of search grow slightly, from 15.1% of all searches in December 2011 to 16.3% in 2012. Microsoft has made a major push into mobile with its new Windows Surface Tablet, which was released late in 2012.

3. Yahoo!yahoo
–7% of time online
–185.8 million desktop visitors
–92.2 million mobile visitors
Although Yahoo! (YHOO) has struggled in recent years because it has lost advertising market share to Facebook and Google, it is still the most popular portal on the Web. The company recently redesigned its web site to make it more personalized. The site includes a live news feed customized to visitors’ interests and to what their friends share on social networks. The company has made significant strides in mobile as well.

2. Googlegoogle
–10% of time online
–193.8 million desktop visitors
–113.7 million mobile visitors
Google (GOOG) owns YouTube, by far the most visited video site. In 2012, more than 188 billion videos were streamed on the web site, according to comScore. In comparison, only about 8.9 billion videos were streamed on Hulu, the second-most visited video property. Despite becoming a multidimensional company over the years, Google shows no signs of letting up on its original business of search. A whopping 66.7% of Internet searches were conducted through Google in December 2012, up from 65.9% during the same month of 2011.

1. Facebook.comfacebook
–10.8% of time online
–150.3 million desktop visitors
–97.7 million mobile visitors
More time is spent on Facebook (FB) than any other site. Of all time spent on social networking sites, 83% is spent on Facebook. The company has made significant inroads in mobile, with time on Facebook’s smartphone applications making up 23% of all time on apps. However, Americans have shown they are willing to give up Facebook — albeit only for a short time. According to a study by the Pew Internet and American Life Project, 61% of the site’s active users have taken a multi-week break from the social network at some point. Furthermore, 27% of people surveyed said they planned to spend less time on Facebook in 2013, while only 3% intended to spend more time on the site.

 …. BizOwnersUnlimited.com! Well I guess we have more work to do. I’ll keep you posted as to when we break the top 10!

We just passed 2,000 Likes!

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Source:Samuel Weigley, 24/7 Wall St.

Great Leaders Learn Every Day!

 

Profit with these 9 insightful books!

Profit with these 9 insightful books!

 

 

Great leaders learn every day, and reading great books is the one of the best ways to learn. Here is a list of 9 books that are sure to transform your thoughts and your business.

 

 

1) What Color is Your Parachute? A Practical Manual for Job-Hunters and Career Seekers by Richard Bolles

para2

I read this book when I was 21 years old and didn’t know what to do with the rest of my life. It helped me go from a Crunch n Munch vendor at the ballpark to a top salesperson at Radio Disney. Fifteen years later, I have given at least 40 copies away to interns, staff and friends who are searching for their career purpose. It’s difficult work – because not only will you read the book, but you’ll have to do a lot of exercises and soul searching throughout – but whether you’re 21 or 61, you’ll emerge with a clearer vision of what you want to do next and where you’ll want to work.


2) Permission Marketing: Turning Strangers Into Friends & Friends Into Customers by Seth Godin

Permission

No author has influenced me more as a marketer, business person and writer than Seth Godin. I could have easily included 9 books just by Godin - Purple CowTribesLinchpin, Poke the Box & his latest, Icarus Deception are all amongst my favorites. But Permission Marketing described social media marketing before it existed. Seth understood push-vs-pull marketing long before others, and this book, published in 1999, is still a must read for anyone in marketing today.

 

3) The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

Tipping

 

This classic, one of three by Gladwell (Blink & Outliers are the others), demonstrates how successful products are launched, how ideas spread and how a trend can take off. It’s influenced me a great deal, as a word of mouth and social media marketer. And it’s an essential read, whether you’re in marketing or sales, or just want to become better at getting your ideas to spread.

 

 

 

4) Good to Great: Why Some Companies Make the Leap – and Others Don’t by Jim Collins

Good

Collins is scientist of great companies – and this is his best work – chock full of case studies and simple yet profound principles like Level 5 Leadership. Even though I read this book when my company was only a handful of employees, it inspired me to want to build something great, and enduring. Whether you work at a large company that has the potential itself to become great and enduring, or you have a vision of a company you’d like to one day build, this is a must-read.

 

 

5) Mastering the Rockefeller Habits: What You Must Do to Increase The Value of Your Growing Firm by Verne Harnish

Rock

It’s hard to believe I even had a business before I read this book by the founder of my favorite business group, Entrepreneurs Organization. Verne’s 1-page strategic plan is now used by both companies I’ve founded, and thousands of other companies. And our management teams use much of the methodology from this book. What’s great is that it’s both inspirational and quite practical – an excellent read for any entrepreneur or manager at a small business.

 

 

6) The E-Myth: Why Most Small Businesses Don’t Work, and What to Do About It by Michael Gerber

E

This is a must read for any small business owner – especially “technical” owners such as lawyers, accountants, florists, restaurateurs, consultants and dentists. Gerber inspires the small business owner to get out of his/her own way, and to build systems and processes that scale and allow the business owner to work “on” the business and not “in” the business.

 

7) Built to Sell: Creating a Business That Can Thrive Without You by John Warrilow

Built

Make no mistake – if you are an owner or leader at a business – this is a great, super valuable read, even if you or your owners have no intention or ever selling the business. The idea isn’t to create a business in order to sell it – it’s to create a business that has sustaining value beyond you and without you. Warrilow’s book is a short, easy story – with powerful, unforgettable lessons – so much so, that after my business partner and I read it, we gave copies to the entire Likeable team to read.

8) Rework by Jason Fried and David Heine Meier Hansson

Rework

No matter what you do, this easy read will change the way you think about your work. It is so simply written, with small words and big pictures – and yet contains profound wisdom about how to be more productive and successful without being a workaholic or sacrificing anything. I read it in an hour on a plane, and have since shared it with two dozen colleagues, and referred back to it myself at least a dozen times.

 

 

9) The Three Big Questions for a Frantic Family: A Leadership Fable About Restoring Sanity to The Most Important Organization in Your Life by Patrick Lencioni

3

Along with Seth Godin, Patrick Lencioni is my favorite business author. I’ve read and love The Advantage, Getting Naked, The Five Dysfunctions of a Team, and The Five Tempations of a CEO. But the reason I’ve selected this one as my favorite, is that, as I’ve written before here, our ultimate legacy isn’t our career, but our family. In this book, Lencioni applies his management consulting methodology and brilliant storytelling ability to the running of a family. It’s amazing how little strategy most of us parents apply to the most important organization we’ve got, our families, and this book helps change all that. Six months after my wife and I read this book, I’m proud to report that our family now has a strategic plan, complete with a mission statement, quarterly objectives, and weekly 10-minute meetings. And it’s going GREAT.

 

 

Source: Dave Kerpen

CEO, Likeable Local, NY Times Best-Selling Author & Keynote Speaker

It’s Time to Get Lucky!

images (35)When you don’t get the raise, sign the deal, sell the product, or lose to the competition, the worst claim you can make is that you’re unlucky. This paralyzes you from taking the necessary action to change the course and bring “luck” in your favor… which begs the question, how do you make your own “luck?”

I find the most “lucky” people in business are the ones who first start with a clear intention of what they want. They can articulate it, describe it, feel it, and make it absolutely real. In a sense, they visualize it already done, and are pulled towards it as their goal. They see the process and its outcome as aspirational not perspirational. Their attitude, as much or more than their aptitude, drives the destiny of their goal.

images (59)

The “lucky” ones realize they must work harder than everyone else. When success doesn’t happen, their patience and persistence forces them to ask the critical questions as to why the process hit a speed bump. With this acute sensitivity, they’re constantly making course corrections to their goal.

Making your “luck” to attain your goals requires your authenticity. More often than not, you’re trying to persuade others to become cohorts in the process or at least buy into your proposition. In almost every case, collaboration for execution is necessary. And so, you must always be interested in what’s in it for them. Can you make it a win/win proposition so you’re both “lucky?” If there’s risk, and there’s always risk where you think there’s “luck,” are you shining the light on the risk – demonstrating you have skin in the game? If you’re partners in the outcome, you must proclaim that you will laugh and cry together.

Peter Guber

You have to work hard and smart to get “lucky”.

Taken from Peter Guber’s article “Luck”

Peter is the CEO of Mandalay Entertainment, Owner Golden State Warriors and Los Angeles Dodgers, #1 NYT Bestselling Author, Tell to Win

When is the Best Time?

images (72)When is the best time to acquire or do these things…..

Plant a Tree

Save for Retirement

Buy a Great bottle of Wine

Purchase art from a great New Artist

Buy a Chunk of Land or Real Estate

Tell a loved one that you Love Them

Call a friend to meet for happy hour

 Start a business

 

Time

The first 5 things on this list stand a very good chance of getting more and more valuable over time. Because of that, the best time to acquire them would have been yesterday! Since that is not an option the time is NOW. Stop letting time go by and sit down and plan when you are going to knock down the things you want. Remember, whether you are rich or poor educated or not the thing that every human being is constrained by is TIME. Don’t waste it and don’t let it drift by. You can never get it back!

The last three things on the list will certainly enrich your life, and I would recommend doing them today. The most thought of all of them needs to be put into your new business idea. Think it through, enroll your friends, family and colleagues and get it going!

What you want

 

 

 

Today is the Day!

Mastering Your People Skills

images (41)I believe that being good with people is the single most rewarding skill you can possess.

When my children were young and we were talking about what they should do for a living, I said there are many options but gravitate towards careers that require great people skills. They will pay the best and be the most rewarding.

Interacting with people is so simple but most of us are not very good at it. By applying the following skills you can increase your people skills and maximize your business and personal relationships.

People love to hear their name. Use your friends, colleagues and customers’ names when you are speaking with them. When in a group and relating a story don’t say “He was out in Vegas last week too” while talking to your friend Jim and Bill and referring to Bill. Say “Bill was out in Vegas last week too” This may sound like a minor item, but it’s powerful. You are being so much more personable using Bill’s name and not the generic He.Try it this week.

Eye Contact is Paramount.Most people are uncomfortable looking others in the eye, especially for an extended period of time. Good eye contact endears others to you and allows them to “connect” with you. There is only one way to get rid of this uncomfortable feeling. You have to do it over and over again. After you practice this long enough the uncomfortable feeling will go away. Start doing this when you are at the Mall or a sporting event. Don’t look away until the other guy or girl does. It helps if you have a friendly look on your face of course. People will remember you and notice you if you can deliver great eye contact.

Get others talking about themselves. There is no better way to make a new friend then to ask them questions about their children, work, hobbies and interests. The trick is you actually have to be interested in them. Fake attention here will rarely work. How many people do you know that don’t even listen to others conversations? They sit there and wait for an opportunity to say something they want to say or turn the conversation toward them? This is a very irritating quality and will alienate the group you are with. Remember, if you want to master your people skills; Make it all about them, not you!

Asking others for their opinion.People who have their people skills mastered will draw others in by asking for their opinions. This shows that you care about them enough to want to know what they think.

Be Positive! People want to do business with and hang out with positive people. Everyone can feel the energy and excitement from a person who is positive and having fun. I have a very difficult time being around a negative person. The negativity saps my energy and I need to get away and do other things. Negative comments are never going to take you where you want to go. But how can you be positive all the time? Let’s say you are at a fine restaurant with two other couples and the steak you ordered is overcooked and tastes bad. You may be inclined to rip the waiter, express your disappointment with the horrible chef and demand to speak with the manager. I would suggest a calm low tone, ask the waiter to recommend something else you would like that does not take long to prepare. In a group outing like this it’s more about the enjoyment of the group and the evening out and not about you.  You will be much more respected for your calm and cool demeanor. This is especially important in a business dinner.

If you can master these aspects of dealing with people you will not only have a more fun and engaging personal life, but your sales skills and customer relations will soar.

Here are the action steps I recommend we all concentrate on and practice. Yes, this stuff takes practice, especially when you are tired or not feeling your best. Let me know how this is working for you.

 

Take action on this today.

+ Use people’s names as much as possible. That includes getting waiters, bartenders and secretary’s names. If you have a difficult time remembering peoples names associate the new person you meet with someone you already know. It works great!

+ Use eye contact. Be friendly, but stay on those eyes longer than you think you should. Practice this. If you get a negative response say something like “I’m sorry I thought you were someone else”

+ Get others talking about themselves. Ask them questions along with follow up questions.

+ Ask others for their opinion. People love to add value and express their point of view. Many people will not take this step without your first asking. They will appreciate the fact that you did.

+ Be Positive. Good positive energy is addicting to most people. Bring it to every get together and business meeting. You will energize the whole group and they will be glad you did.

Under Promise, Over Deliver

images (2)This is a very commonly used phrase that is rarely taken advantage of.

This is all about setting expectations and then blowing them away.

People are often times in a mindset that they feel they need to brag, fluff or stretch their abilities or accomplishments when talking with others. This leads to just the opposite of the under promise, over deliver srategy. This causes disappointment or angst when the exact same results are achieved.

Mastering this under promise and over deliver strategy takes planning and thought. This, often times does not come naturally. We have to work at it to get it right.

I assure you, if you can master this you can impact your life in a very positive way.

Let’s start with a low level, simple situation.

You are out golfing with the boys and estimate that you will get done around 4pm. You tell your wife you expect to be home around 4:30.

The round runs long and your buddies want to have a beer and settle up bets afterward. You finally make it home at 5:30 to an angry wife that can’t believe you would show up so late and now you are in the dog house the rest of the weekend!

If you would have used the UPOD strategy, still thinking you would get done with golf at about 4pm you would have told your wife that you expect to be home around 6pm. No matter what happens with the round or the time afterward your wife has a whole different outlook if you show up any time before 6pm. This alone is a huge difference for you.

This works equally as well with your children, friends and family. I am not talking about being deceitful I am talking about properly setting expectations because unexpected things happen and you ALWAYS want to blow away expectations. Now you have become the guy who does what he says he will and accomplishes his goals. These are very sought after and admired qualities.

What areas of your business will benefit from this kind of approach? The answer is ALL areas!

Business Example

My company helps pharmacies win business to supply the medications to long term care facilities.

I met with a customer that really wanted to grow his pharmacy business over the next year. I asked him how many beds he would like to add. He said “as many as possible!” If I would have said “great, let’s get to work” I would have set myself up for a disappointed customer in a year. Instead I asked him how much store space he had, how many miles away from his store he was willing to service and how much capital he was willing to pour into his business to fund the growth. We worked through these numbers and I was confident we could add 800 beds to his pharmacy. This would generate an additional 3.6 million dollars in sales for my customer. I detailed out how our company would work to generate this business and discussed with him the things I needed him to do to make this work. We agreed together that the target number of beds would be 100 beds every other month. My team was VERY comfortable with this number. We went to work and managed it close and added almost 900 beds that year. My customer was ecstatic and promoted my service to others every chance he got. The under promise and over deliver principle was a huge plus with my customer.

What are some other areas that you can employ this principle in your business?

Dealing with your Banker

Product delivery time frames to your customers

Scheduling meetings…. “I’ll get back to you no later than two weeks from Friday”

Building in time buffers so you are ALWAYS on time.

Start thinking this way and come up with your own list as to the different ways you can employ this principle to blow away expectations and excel in your business and personal life

Perception is Reality

download (2)We have all heard the phrase “Perception Is Reality”. When we hear this phrase people are referring to the fact that if a person perceives a certain product or situation in a particular way that becomes that person’s reality.

We all know that the combination of our experiences and our mental outlook shapes our perception of everything around us. Some of us take this at face value and react to these perceptions as they present themselves. This can result in a powerless outlook and a person that simply reacts to things as they come their way.

I would challenge you to take control of the “Perception is Reality Opportunity” and make it a forward thinking and life control model for you. If you start to think about this, you realize that if Perception is Reality (and I think it is) you can MAKE your own Reality. How powerful is that! A colleague of mine states this in a different way. She says if your reality is made up anyway, why not make it great!

We all know people that; when presented with the exact same set of facts, react very differently. Some are cool and calm and look for opportunity and some freeze up and make things worse.

Let’s consider this.

FACT: An individual has been laid off from his position he held for the past 5 years.

Sam – Freaks out and goes into a depression. “Things could not get any worse. What will I do!!” Paralysis sets in and his life begins an ugly spiral down.

Fred – Can’t believe it, tells everyone he knows it was not his fault. He begins to read the want ads and begrudgingly starts what he perceives to be a long hard battle to find anything available.

John – Is disappointed with the move by his company. He takes the opportunity to book a trip with his wife to the Bahamas. He begins to meet with friends, family and colleagues to discuss opportunities. He is invigorated by the variety of opportunities available and is energized at the journey that lies ahead.

All three of these perceptions created VERY different Realities. Which one would you want? Some would say “Well, you think what you think!” “It is what it is.” I would suggest that you control your perception and therefore your reality.

Actual Business Example

A few years ago an owner of a Long Term Care Pharmacy came to me with a pressing need to sell his business. He was a very smart and hardworking guy who successfully started his own pharmacy and grew it to nearly 700 beds (Over 3million dollars in Revenue). Growing a business like this takes quite a bit of capital and he had to constantly feed his company cash. He had successfully gotten his business off the ground and now had the opportunity to really fuel monster growth with what he had created, but instead he was focusing on his loss of cash. He even mentioned to me that he didn’t mind losing a facility every once in a while because his short term cash needs improved. This perception beat on him every day and soon became overwhelming.

I purchased 90% of the company and provided the needed capital. He ran the pharmacy for the next 18 months and we more than doubled the size of the business. We grew so fast that we attracted quite a bit of interest from other big pharmacies. This allowed us to sell the pharmacy at a price 4 times the one paid just 18 months earlier. The facts of the business were the same for both of us; the difference was our perceptions of what was really happening.

Remember, since it’s all made up anyway, why not make it GREAT! The facts are the facts…. Your attitude, mentality and approach will create unimaginable successes.

You can take this new mind set and make your reality whatever you want in many areas of your life.

Work and career situations

Money and budget situations

Relationship and children situations

Action steps to achieve this new control:

Positive attitude with the realization that you are creating your reality with everything you do.

Interact and partner with other people who are skilled, positive and optimistic

Welcome adverse situations and see them as an opportunity to improve your life and get better.